Rock Hollow Services Overview

Design Ethnography

This is the method to use if your design project will benefit from in-depth knowledge of a group of people and how they communicate and interact with each other and the world. Design ethnography generates user profiles and key activity scenarios that drive concept designs, function in product plans and design specifications and inform usability and quality control test protocols. If you want "the works" design ethnography is the way to go. This type of research requires a long term commitment but the pay off in work efficiency, customer satisfaction and innovation opportunity is high.

OutSide Eyes Design Reviews

We've all experienced being so close to our work that we can't see it objectively any more. When you reach this point, it's useful to have OutSide Eyes take a look and find the big and little things that will make or break your program, product or service. Find out where you need more content, what features are inconsistent and find and fix those fit and finish glitches that are sure to annoy your customers. Remove threats to customer satisfaction before your customers come into contact with your product and your customers are more likely to evangelize your product or service to others for you. OutSide Eyes Design Reviews are quick and relatively inexpensive.

Concept Design and Test Services

Sometimes the most efficient way to communicate research findings is in a concept design that illustrates user experience requirements and innovation opportunities in the context of stories about real people working to achieve meaningful goals. Concept designs are used to solicit feedback from internal stakeholders and target users. Concept test results help to refine design specifications, prioritize innovations and align designs with the values of target user groups. Design first, develop later and save yourself the cost of expensive re-development efforts.

User-centered Design Coaching

If you want to move from a technology centered product design strategy to a user-centered design strategy, ask about our UCD coaching service. Take advantage of years of user-centered design experience to create successful UCD product design teams and methods for your company.

Mentoring for Design Ethnographers

I remember well what it was like to do my first ethnographic projects for technology companies and I've heard from design managers about the problems that they have when they bring young ethnographers onto their teams. University coursework gave me the tools and practice that I needed to master research techniques but nothing I did at University prepared me to function successfully in a corporation. If you are struggling with your ethnographic project or if you are interested in practicing design ethnography in technology contexts, ask about Rock Hollow mentoring services.